Holy City Style

July 17, 2008

Charmed, And For A Cause

Filed under: fashion,Feature — carolime @ 1:51 am
Tags: ,

**Links are working now! xxx Caroline**

What happens when a fashionista racks up a staggering amount of student loans?

She get’s crafty.

Or at least that’s what New Orleans born fashion designer Ashley Heathcock did upon acquiring over $140,000 in student loans after graduating from AIU London in 2005. Shortly after graduating and returning to the United States, Heathcock realized her student loan payments might keep her from aspirations to be a designer.

But the fashion savvy are always clever.

While working a 50 hour a week job as manager of a European clothing store in Austin, TX Heathcock was inspired to create and sell whimsical charms as a way to pay off her loans.

Initially Heathcock sold her charms just on the side. But then she made to decision to go large scale with Charms for Charity.

“[A friend and I] put together a rough business plan and got the idea that we could use some of the proceeds as a way to help raise money for various charity projects AND still help me pay off my student loans faster than expected,” –Ashley Heathcock

Three-dollars of every sale goes to charity. And with a goal of raising $1000 for each selected charity…it’s no small gesture.

And the charms aren’t your run of the mill soccer mom deal. They’re whimsical, chic, and perfect to effortlessly toss on with any outfit. Currently, Heathcock sells over 30 different designs of bracelets and chokers on her website ranging from birds, to classic cameos, to octopuses. And they’re all under $20.

Support Ashley Heathcock’s cause by visiting www.mycharmsforcharity.com.



  1. Thank you SO much for the post! It means a lot to me! 😉

    Comment by Ashley Heathcock — July 21, 2008 @ 5:48 pm | Reply

  2. Great find! Definitely a cause worth supporting! Is it me or are the links to mycharmsforcharity.com not working correctly? Anyhow, I enjoyed this post!

    Comment by Jon Ray — July 22, 2008 @ 9:28 am | Reply

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